By Robert Hamilton
Following the success of CFFUK’s symposium on Chinese Identities and in celebration of Chinese New Year, the Cornerhouse screened the Taiwanese romantic comedy You Are the Apple of My Eye (Na xie nian, wo men yi qi zhui de nu hai) directed by Giddens Ho in 2011. In support of the screening and to contextualize the film, Dr. Felicia Chan (University of Manchester and Chinese Film Forum, UK) gave an introductory talk on Popular Taiwan Cinema Beyond the Arthouse.
It was an informal and informative lecture that placed Taiwanese popular cinema outside the west’s received perception of the sad, melancholic, slow cinema of the New Taiwan cinema of Edward Yang, Hou Hsiao-hsien and Tsai Ming-liang. While these directors are fêted in the west with little concern of the taint of commercialism, a popular, youth orientated cinema emerged from the rapid social modernisation of the 1980s. It drew on the small budget, big box office savvy of Ang Lee. It opted for a youthful promise as opposed to the artistic depression of the arthouse film. Dr. Chan argued that while it was aimed at a youth market, it dealt with a school days nostalgia that appealed to a wide range of ages that, in the words of Dr. Ming-Yeh Rawnsley (University of Leeds), ‘triggered a sense of nostalgia and reverence’. Continue reading









